Service Advisor

The Service Advisor Apprentice programme is designed around the Level 3 Customer Service Apprenticeship Standard with the Institute of the Motor Industry (IMI) as our chosen End-Point Assessment Organisation (EPAO).

The programme is enhanced by the inclusion of Ferrari Aftersales Training Courses to allow you to graduate as a valuable member of the team.

Incorporated into the programme will also be training and assessment for the following qualifications;

  • IMI Level 1 Award in Electric Vehicle Awareness

By successfully completing a Service Advisor apprenticeship, you will develop your knowledge, skills and behaviours with a hands-on approach, whilst earning a salary and gaining formal qualifications. Upon completion of your apprenticeship programme, you will have a comprehensive practical understanding of the daily responsibilities of a Service Advisor in Ferrari Aftersales.

This position is designed as an introduction to Ferrari products, enhancing customer service skills and developing advanced selling skills. As part of the programme, you will gain an introduction to financial planning and digital marketing. Within the programme, you will undertake on-the-job training whilst earning an academic qualification.

Course Overview

Phase 1 – Level 2 Customer Service Practitioner

Block 1 Block 2 Block 3 Block 4 Block 5 Block 6
Welcome to Ferrari
Health & Safety
Brand
ERR
Business Hierarchy
CSP Units 1, 2, 3 & 13 
Parts Unit G0102 & G3 
Customer Service Basics
Customer Service Basics
CSP Units 16, 17, 18
Parts Units VP03 & VP04
Ferrari Product Training
An overview of Ferrari product
Electric vehicle safety procedure & certificate
CSP Units 7, 8 & 9
Parts Units VP01 & VP02
Vehicle Inspection
Chassis Systems – Steering, Suspension & Braking (inc’ Steering Geometry & Tyre replacement)
Vehicle Servicing & Inspection
Information Sourcing
CSP Units 4, 5, 6 & 11
Parts Units VP05 & VP06
Ferrari Genuine
The range
DAD
Social Media
Running a campaign
Using MODISC
Selling using video
CSP Units 10, 12, 14, 15
Parts Units VP08 & VP11
Customer Service Skills
Understand the customer
Presentation skills
CSI & FRI
Mystery Shop
Customer Journey
Digital selling
CSP Units – Final completion

 

Phase 2 – Level 3 Customer Service Practitioner

Block 7 Block 8 Block 9 Block 10 Block 11 Block 12
Retention
Service Entry
CCP
Warranty & Service Plan
Ferrari with you
Ferrari Approved
CSS Units 1, 6 & 10 
Parts Units VP09
Service Culture
Brand
Customer delight
Handling objections
Effective communication
Competitor culture exercise
CSS Units 2, 5, 7, 8 & 9
Parts Units VP10
Parts & Accessory Management
Inventory management
Ferrari composite
CSS Units 3
Parts Units VP14 
Selling Accessories
Client understanding
Genuine Citnow
CCP – managing opportunities to succeed
Product updates
CSS Units 4
Marketing
Segmentation
The P’s of Marketing
HPPS
Creating a marketing plan
Budgeting & ROI
CSS Units 11, 12, 13 & 14
Digital Marketing
Campaigns
Digital platforms 
Optimisation
Marketing plan
Budgeting & ROI
CSS Units – Final completion

 

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